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comments on last article: adidas Originals EQT Support ADV Primeknit new color design next artic Retro jordans for sale le: adidas UltraBOOST 3 new "Oreo" color will be on sale[Chinese shoes Network - Scroll News] This is the Baidu search promotion "whole 10 years," the decade, Baidu to "everyone equal achievement" for the mission, to provide solutions for many online marketing companies.
decade, made significant achievements in marketing on Baidu promotion platform business are numerous, they grow together with Baidu, Baidu let their proud achievement.
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This is just one of Nike's online store sales success stories, and referred to the Nike online store, I have to mention Nike's marketing partner in China - Baidu. It is complementary and Baidu cooperation in recent years, Nike in China's development has gradually like a duck, while its operations soon online store also has a good momentum of development, but all these dates back to before the 2008 Beijing Olympics.
impressive win-win cooperation
In 2007, a period of vigorous development of China's Internet, but more crucially, 2 cheap jordan shoes for men 008 is the first time in the history of China hosting the Olympic Games of the year.
As the world's leading sports brands - Nike, naturally will not miss this opportunity to extend its brand development. Then Baidu in the Chinese search engine market has begun to show dominant trend, while the trend of the world network, but also to select Baidu as Nike began marketing its expanded range of preferred partner.
Before Olympics, Nike began between Baidu and all-round cooperation in the Baidu Post Bar, Baidu know, Baidu Encyclopedia can find Nike's shadow. Nike brand communication media is responsible for Huang Ting said in an interview, said: "Although China's Internet development compared to the United States and other developed countries is relatively backwar cheap jordans online d, but the company attaches great importance to have a large potential market demand of Internet users."
Nike also want the opportunity to borrow the Beijing Olympics to promote the brand image and philosophy, thus further expanding young people's knowledge and awareness of sports for sports brand in China. Select Baidu is a good opportunity to expand more channels, but also have access to more young people, including young second and third tier cities.
After that, Nike has on June 9, 2009 announced a high profile and innovative brand marketing cooperation strategy Baidu. The two sides take on branding mode different than in the past, not only Nike brand sports content and integrate its content is presented in the official website, but also to maximize the N cheap foamposites ike brand Zone implant Baidu, Baidu Wikipedia and other user traffic aggregation Multi-information products and achieve official website, product lines, advertising, event isochronous exposure. This year has also become iconic sports marketing events.
and Baidu Post Bar cooperation National High School Football League is a classic example of this period of cooperation. At that time every where high school students league race school in Baidu Post Bar has one of their own paste it in this bar in each school can organize their team, and each paste it which will have a Nike LOGO, Nike brand activities bulletin fences.
Subsequently, these school teams within the scope of the organization's brand, to compete among each other. Through the game, these schools varsi ty some star players have been selected Nike regard, more in-depth competition and training. In this way, Nike quickly established a foundation of young people in various schools.
Nike Baidu's cooperation so far has been getting better. Recently, Baidu Data Research published a study in 2011 in the third quarter sportswear industry. Statistics found that in the search for major sports apparel brands aspect, Nike is still the most Internet users concerned about the sports apparel brand, with 27.76 percent of the attention, first, the ring than in the second quarter rose 1.35%, the average daily search index 22.9 million.
promising e-commerce marketing is the precise direction
With the deepening and development of bilateral cooperation, ways of cooperation are constantly changing.
"In addition to simple keyword marketing and brand marketing area, we hope to Baidu and Nike combine to become essential to life netizens sports experts and any knowledge, products or training and sports-related information, game etc. can get in on this one platform. "Huang Ting says," We believe that Baidu's development and the needs of the Nike brand is synchronized, simply from the original Nike advertising, the audience passively accept, and now there are many new social form, we hope to further interaction and consumers, is not limited to the original I hear you say. Among the existing marketing system, Nike attaches great importance to feedback from users, and Baidu to help us hear more from the consumer the voices. "
at the end of 2010, the tide of the consumer market, Nike has also set up a Chinese online store. And after nearly a year of operation, Nike fiscal 2011 second quarter earnings data may already reflect operating results online store to a considerable extent.
December 21, Nike released the fiscal 2011 second quarter earnings report shows that Nike's second quarter net profit of $ 469 million, up 2.6 percent from $ 457 million the same period last year. Sales of the company's sales in emerging markets were up 26 percent, which grew 28% in the Chinese market. Online sales are zero-based change.
"Baidu online store for enhancing performance is a big influence." Huang Ting said, "online mall greatly dependent on the Baidu platform, if there is consumer-oriented product search terms, we must first push to Nike's online store, so online shopping mall is a 40% to 50% of the guide from Baidu's traffic. "
But Huang Ting said that the current online store sales account for only about 5% of total sales in China. The continuous development of e-commerce shopping trends include companies, including Nike, are optimistic about the future.
future, Nike also want to continue to challenge the limits of Baidu, Baidu will help Nike hoped to find a more accurate consumer groups. Nike also hope for the future in online sales, while the unique brand concept through online more channels passed on to consumers, while increasing the intensity of female users to buy Nike online store. (Chinese shoes Network - the most professional and authoritative Footwear News)
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